At its Build developers conference, Microsoft unveiled its first features in a customer product powered by GPT-3, the powerful natural language model developed by OpenAI, which will help users build apps without needing to know how to write computer code or formulas.

GPT-3 will be integrated in Microsoft Power Apps, the low code app development platform that helps everyone from people with little or no coding experience — so-called “citizen developers” — to professional developers with deep programming expertise build applications to improve business productivity or processes. This includes apps to review non-profit gift donationsmanage travel during COVID-19  or reduce overtime required to maintain wind turbines.

For instance, the new AI-powered features will allow an employee building an e-commerce app to describe a programming goal using conversational language like “find products where the name starts with ‘kids.’” A fine-tuned GPT-3 model then offers choices for transforming the command into a Microsoft Power Fx formula, the open source programming language of the Power Platform, such as “Filter(‘BC Orders’ Left(‘Product Name’,4)=”Kids”).

It’s one of the first implementations showing how GPT-3, running on Microsoft Azure and powered by Azure Machine Learning and one of the first internal uses of its new managed endpoints capability, can solve real-world business needs on an enterprise scale, Microsoft said.